17 March 2009
16 March 2009
15 March 2009
14 March 2009
13 March 2009
12 March 2009
"For Papers, a Downsizing Trickle Becomes a Flood" - NYTimes.com
I continue to believe that we need just one newspaper - anywhere - to demonstrate how they have responded to the information and service needs of the geographic market they seek to serve, successfully, in order to turn this around. What are the criteria? That more than 90% of the people with access to the internet in that market have subscribed to something from the newspaper in any medium with some paying for highest value offerings, and that everyone in the market is offered a free daily product that, when combined with the electronic offerings, is the most essential means by which advertisers of all kind can seek customers in that geographic market.
So far, as I sit in Chapel Hill, several newspapers have me well within that 90% group, with me paying money for some of what I receive from newspapers, but none of them has yet perfected the link between me and the mass of advertisers physically located inside and outside this geographic market whose customer I already am or whose customer they would like me to be.
I don't see any one of thes papers - from the most local to the most international - even trying to do this.
Why is this job so hard to grasp?
So far, as I sit in Chapel Hill, several newspapers have me well within that 90% group, with me paying money for some of what I receive from newspapers, but none of them has yet perfected the link between me and the mass of advertisers physically located inside and outside this geographic market whose customer I already am or whose customer they would like me to be.
I don't see any one of thes papers - from the most local to the most international - even trying to do this.
Why is this job so hard to grasp?
10 March 2009
09 March 2009
The Bob Edwards Show - Bob Edwards Weekend
The interview about Global Post was very interesting. The founder pointed out that he is a friend of Bill O"REILLY of the O"Reilly Factor and that is why they are a co-sponsor. He said that Huffington Post approached them and they added them as well.
08 March 2009
"Google branches into expandable ads" - CNET News
And which newspapers are offering this independently to advertisers?
07 March 2009
06 March 2009
04 March 2009
03 March 2009
"Mobile phone use passes milestone as UN report reveals global growth" - The Guardian
And the total number of daily newspaper purchasers around the world? Ok, include those who pick up a free paper, too!
"'New York Times' to Launch Local Citizen Journalism Sites"
French regional newspapers mastered this approach in print a long time ago.
02 March 2009
"Mediapart.fr - Abonnement au nouveau journal interactif" - Maximiles
This is such a difficult sell....
"Pearson publie des résultats 2008 meilleurs que prévu"
Some good - or at least better - news again.
28 February 2009
"Broadcast Networks Battling Uphill for Profit and Audience" - NYTimes.com
Newspapers learned long ago that they can never afford to ignore what is happening in the television world.
27 February 2009
"Newspaper Convention Canceled Amid Industry Woes" - NYTimes.com
Another telling sign of where things are going....
"Rocky Mountain News Is Closing in Denver" - NYTimes.com
There are very few people or companies left who are prepared to buy existing newspapers. It is astounding to think that I am writing that sentence in 2009.
26 February 2009
"Google adds ads to Google News searches" - CNET News
One of the reasons why paying attention to Google is such a high priority.
"Hearst to use Helium citizen journalists" - Boston Business Journal
This strikes me as a smart move.
"German group Springer bucks media slump" - European Journalism Centre
I am not sure if there is anything to be drawn from this for application elsewhere.
25 February 2009
"Vidders Talk Back To Their Pop-Culture Muses" - NPR
Imagine how this might work if applied to newspapers and news stories instead of television programs.
"5 Newspapers in Northeast to Share Content" - NYTimes.com
The Associated Press, just like a paper's printing press, only makes sense if their is a minimum level of work. If the work drops below that minimum, neither the press nor the agency can continue.
"Murdoch on the prowl for print sales" - Variety
Whether it be he or not, it is most likely to be someone without a SULZBERGER name or some relation to it.
"Hearst to Slash, Sell or Close the San Francisco Chronicle Newspaper" - WSJ.com
More perspective on this news.
"Washington Post Shares Decline After Profit Falls" - NYTimes.com
If the Washington Post did not have its other businesses, this would be a very dismal picture.
24 February 2009
"Metro International receives bid offer" - European Journalism Centre
There inevitably will be purchasers, at some price, for many remaining newspaper properties.
"Hearst May Sell or Close San Francisco Chronicle" - DealBook Blog - NYTimes.com
Another sad chapter nears an end.
"Downie Says Newspapers Must Constantly Look For New Revenue Streams" - Neon Tommy
I think we are all dancing around economics and essentials. Either there is a business or there is not!
"Goodbye to the Age of Newspapers (Hello to a New Era of Corruption)"
It's a sound argument for deaf ears.
"Americans watching more TV than ever" - Nielsen
And likely reading their newspapers less or - perhaps - less intently while the television plays.
"Currah: Kitemarks Have Great Potential to Help the News Business" - Poynter Online - E-Media Tidbits
A lot of this discussion is really on the fringes of what needs to happen.
"Financial Times to cut costs" - Reuters
Cutting back time worked, and compensation, seems like a fair way to address the economic challenges newspapers face.
"Hearst Taps Yahoo Vet Khemlani as VP, Digital Media"
The trendlines are slow to develop but inevitable.
23 February 2009
"Information Wants to Be Expensive" - WSJ.com
I agree with this thinking, but it is a huge change to make --- for newspapers to really focus on how they can become really valuable in the lives of their customers.
"ICFJ to offer online course on investigative journalism in Arabic" - IJNet
I have believed for a long time that a huge amount of continuing professional education could be carried out online. It is wonderful to see this course offered in Arabic and I hope many more will follow.
"New Search Technologies Mine the Web More Deeply" - NYTimes.com
This has profound implicaitons for newspapers who ought to remain extremely attentive to what Google is trying to do. More important, tho, is the need for newspapers to look locally - where their greatest strength lies - and ask what they could be doing to bring more of the "knowledge" of and about their market to their customers who rely on them for that local insight and perspective. Show me one newspaper that is doing this today.
22 February 2009
"Rupert Murdoch’s Love of Newspapers Is Weighing on News Corp" - NYTimes.com
Newspaper love afflicts many of us.
"The Media Biz: Memo to Newspaper Publishers"
This is useful from a wise commentator, but not enough focused on the big picture; the changes recommended are not enough. A clearer strategy needs to precede them.
"Marc Andreesen advises newspapers to shut down the presses" - Reportr.net
The issue of how printing facilities fit into the future of newspapers is worth a lot of fresh analysis. It needs to be approached more from the standpoint of job printing than newspaper production, I think.
20 February 2009
19 February 2009
17 February 2009
16 February 2009
15 February 2009
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