01 October 2012

"Burlington Free Press Loses Ground in Vermont" - NYTimes.com

As bad as all this is, I still think newspapers have missed the chance to make themselves essential to their cusotmers, plain and simple. We all have lots of information needs that we think are pretty essential and newspapers continue to think they can get by addressing only a few of them, and not the highest priority ones like food (in an essential as opposed to throw food mud on the wall and see if it sticks fashion, as is most often the case now).

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