28 April 2009
"Auto Ads Decline In Step With Industry Woes" - NPR
It sure seems to me that newspapers need to carve out a far more creative and valuable service for automakers and dealers.
27 April 2009
"US Newspaper Circulation Sees Steeper Decline" - NYTimes.com
A fuzzy line between the sustainable and the unsustainable is fast approaching as these numbers continue to drop.
25 April 2009
24 April 2009
"Gannett Launches Digital Media Network" - MediaPost
Is this playing to newspaper strengths or chasing after the strength of others?
23 April 2009
22 April 2009
21 April 2009
"America's Newest Profession" - WSJ.com
It would be really interesting to chart the number of newspaper jobs over the past 50 years, the number of bloggers, and the number of people commenting or writing letters to the editor -- all over the same period.
"The Times Reports Quarterly Loss of $74 Million" - NYTimes.com
Reality strikes after yesterday's great news about all of the Pulitzers. As much as I rely - and pay for that reliance with a 7-day print subscription -on The New York Times, I do not feel like I am a meaningful member of any NYT community. To be honest, I am not sure what would give me that sense of belonging; all I know is that I don't have it, perhaps many others as well, and unless we "get it", so to speak, these numbers are likely to look even worse. I recall an apron I have hanging in a closet. On it is printed something like "I got my job through The New York Times". It is hard to remember the last time I got some validation/reward for having seen something in print or online - editorial, advertising or otherwise - and having done something in response...from doing a link like this one to making a recession-beating purchase of some sort. Surely, there are creative ways to address this far better than has been done to date.
20 April 2009
"YourMembership.com - The Complete Online Member Community"
I know nothing of this company, but it sure suggests a lot to me of what newspapers ought to be doing.
"Books - The Ponzi Workshop" - NYTimes.com
Note the very last paragraph. I think it applies in spades to the future of newspapers.
"Picking Letters, 10 a Day, That Reach Obama" - NYTimes.com
Letters are something once highly valued by newspapers.
19 April 2009
17 April 2009
16 April 2009
15 April 2009
"Newspaper Ads Expected to Show Up to 30% Drop" - NYTimes.com
This will eventually hit all newspapers unless they come up with a better mix of paper and electronic offerings that match contemporary lives.
"Media Executives Plan Online Service to Charge for Content" - NYTimes.com
Another ego-driven adventure, I fear.
14 April 2009
13 April 2009
11 April 2009
10 April 2009
"Newspaper Editors to Replace Cancelled Convention with Online "Webinars"" - Journalism in the Americas
This makes tremendous sense.
"YouTube in Music Video Deal With Universal" - Bits Blog - NYTimes.com
If this works for TV programs and music, might it not work for news - local and/or anywhere? How does a newspaper stay in control of what it owns, reports, and how does that newspaper hold on to customer relationships? Or just forget about them?
09 April 2009
08 April 2009
07 April 2009
06 April 2009
05 April 2009
04 April 2009
03 April 2009
"Bar Codes In Newspaper Ads Link To Web Content Via Mobile App" - MediaPost
Maybe this will be the time for this very good idea to work.
02 April 2009
"How Do You Feel About the Economy?" - Interactive Feature - NYTimes.com
Another simple idea well-deployed.
"A Different Kind of Spin, After the News Has Gone" - Globespotters Blog - NYTimes.com
I had not thought til I read this about the need to be thinking of new, alternative uses for newspaper buildings around the US. That time has come.
Alas, many newspapers long ago moved out of their historic center city locations - a critically stupid blunder on their part - to lifeless industrial parks and sterile suburban settings. For those still in interesting places and buildings, there might be some good opportunities.
Alas, many newspapers long ago moved out of their historic center city locations - a critically stupid blunder on their part - to lifeless industrial parks and sterile suburban settings. For those still in interesting places and buildings, there might be some good opportunities.
01 April 2009
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