28 January 2009

"Washington Post to End Book World as Stand-Alone Section" - NYTimes.com

Whether this was a good move or not depends on whether the Post has reoriented its thinking about books and attempted to insert itself in the new electronic link that most book readers now enjoy. Is there, for example, a stand alone - but fully linked behind the scenes - website/page on books with the Post's name on it? In my view, everything then flows from that. The only page I could find is not very compelling or especially useful. It needs to redone starting with the customer - the reader and maybe buyer of books who can be convinced that the Post has something to offer in pursuing that interest. That includes advice and purchasing or borrowing books.....and it all has to be done in the name of the Post in order to stick and succeed.

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