"Online Ad Sales Network For Newspapers Grows" - WSJ.com

As big a supporter of newspapers as I remain, this wreaks of being too little far too late. Something much more fundamental has to change before newspapers can assert a leadership role. This is not much more than applying oil to the billing and ad placement machine; it does not change the machine or, more, importantly, replace it with a much more sophisticated model that ties potential viewers of such advertising to the needs and interests of advertisers.