11 March 2006

"Online, Some Home Buyers Find a House of Cards" - New York Times

Traditionally, the newspaper response to a story like this is to argue that the printed newspaper is much safer than online. The smarter course is to use this story to help newspaper customers do what they want to do with lower risk.

Every newspaper that cares about its customers - the people who place and/or read real estate advertising published by the newspaper in print or electronic form - should link to this story, pointing out why these customers should read what The New York Times has reported.

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