Every time I get one of these subscribe promotions from almost any newspaper, it is obvious that they were created by people who have only one role in life - to sell newspaper subscriptions - and not by someone who really wants to form a bond with prospective subscribers. How do I know this? What's missing below? The answer is even a single word telling the potential customer the value she/he would receive by subscribing. This is NOT a matter of a price barrier; it is a creative barrier of the newspaper's own making.
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