"Carte Club Privilège" - La Provence

Many newspapers have these special "privileges" cards. It is remarkable to me that there is so little in the website that really puts the power of technology to use to help customers meaningfully in dealing with the participating vendors. Moreover, there is a shocking lack of focus on life's essentials. One would think that cusotmers would appreciate being sent to this page rather than wandering all over McDonald's site for France tying to find it! Instead, the information about the McDonald's offer is linked only to this.